The Visual Renaissance: AI-powered content creation in consumer industries
Executive Summary AI is ushering in a “Visual Renaissance” that is transforming how consumer industries create and scale content. Beyond speeding up ideation and prototyping, AI-generated visuals enable hyper-personalization, dynamic content ecosystems, and streamlined global localization. Businesses face a trade-off between flexible off-the-shelf tools and precise but resource-intensive custom models. While the technology promises faster, more cost-effective, and tailored content, it also raises challenges around ethics, copyright, and brand control. The future lies in combining AI’s efficiency with human creativity and oversight, redefining how brands tell stories and engage consumers.