Website Privacy Notice
At ML6, respecting your data protection rights is a top priority. This Privacy Notice explains how we collect, use, and process personal data about you, as well as your rights regarding this data.
This Website Privacy Notice will explain how ML6 uses the personal data it collects from when you engage with the ML6 website (the “Website”), when you subscribe to our Newsletter, or when you subscribe to one of our events.
Who is responsible for processing your personal data
This Privacy Notice (“Notice”) applies to ML6, which is the trade name of Skyhaus BV (Address: Esplanade Oscar Van de Voorde 1, 9000 Gent ; Company Number: 0502.515.626).
ML6 is responsible for the processing of your personal data and controls how it is used, in accordance with this Notice. In case of questions or concerns, you can reach out to us via dpo@skyhaus.com.
Why do we use your personal data?
The types of information we collect and use
We collect and use personal data that concerns you in connection with the use of our Website, your subscription to our Newsletter, or your attendance to one of our events.
We may collect the following categories of personal data and other information related to you:
- Identification data and business contact information, you share with us, such as first name, last name, job/position/title, business / personal email address, business address, telephone number, mobile telephone number, gender, and date of birth,
- Contact information you share with us in the context of events, such as first name, last name, job/position/title, dietary restrictions.
- Additional information you provide to us in the course of your use of the Website, such as interests in our services, webinars, whitepapers, personal preferences, pages visited, and links clicked on the Website.
- Electronic identification data and information collected by communication systems, IT applications, and website browsers, including technology usage (system and internet access), device identifiers (mobile device ID, IP address, device type, browser type, settings, time, and URL accessed, cookies), log files, analytics ID, broad geographic location (for example, your country or city location), and searches.
What purposes do we use your personal data for?
We may use your personal data and other information as described above for the following purposes:
- to understand your interests and preferences in relation to the Website and its contents;
- to monitor access to the Website or downloads;
- to tailor the contents of the Website to you;
- to provide customer support and process, evaluate and respond to requests and inquiries;
- to collect your image and your personal data in the course of an event to show impressions of an event;
- to register and organize webinars or live events.
We only collect the personal data from you that is necessary for the purposes outlined above. For statistical analysis, service improvement, and IT system testing, we utilize anonymized data whenever reasonably possible. This ensures that the data cannot directly or indirectly identify you as an individual.
What legal basis do we rely on?
We process your personal data and other related information for the purposes outlined in this Notice, relying on one of the following legal bases, as appropriate:
- We may process your personal data to fulfill contractual obligations arising from agreements with you or your company, or as part of pre-contractual measures we undertake.
- We will ask your consent for the activities described in this Notice when this is required by applicable law (for example, for the placement of other cookies than strictly necessary cookies); or
- In some cases, we rely on our legitimate interests to process your personal data, insofar as this is not overridden by your own privacy interests. Such legitimate interests may include:
- better understanding users’ behavior to further improve our offerings;
- purposes of ensuring network and information security (for example, to prevent malicious use such as hacking and denial of service attacks);
- offering a personalized service and communications;
- analytics and profiling for business intelligence;
- allowing interaction on services offered by ML6.
- We may use your personal data to comply with a legal obligation under applicable laws, or to protect your vital interests or those of another person.
Please find below a consolidated overview of the personal data we process, for which purposes, under what legal basis, and for what period:
|
Personal Data categories |
Processing purpose |
Legal basis |
Retention period |
|
Identification data and business contact information |
To monitor access to the website or downloads |
Our legitimate interest to maintain and improve our website |
2 years after capture after last activity. |
|
Identification data and business contact information |
To register and organize webinars or events |
Your consent or, as appropriate, the necessity to execute a contract with you |
2 years following registration or last relevant commercial interaction. |
|
Dietary restrictions |
To organize events |
The necessity to execute a contract with you |
4 weeks after the date of the event. |
|
Information you provide to us in the course of your use of the Website |
To understand your interests and preferences in relation to the Website and the services we provide |
Our legitimate interest to understand the business interests of our website visitors and tailor our offering to such interests / your consent (as the case may be) |
18 months after collection. |
|
Electronic identification data and information collected by communication systems, IT applications, and website browsers |
To understand your interests and preferences in relation to the Website and the services we provide |
Our legitimate interest to understand the business interests of our website visitors and tailor our offering to such interests |
18 months. |
Third-party websites
Any external sites linked to from the Website are developed by parties over whom ML6 exercises no control. These sites may use cookies, collect data, or request personal information. For more information, please refer to the Privacy Notice on each respective site.
To whom does ML6 send your personal data?
We only share your personal data with third parties as necessary for the purposes described in the table above. Where we share your personal data with a third party so that it is transferred to or becomes accessible from outside the European Union (“EU”) and the European Economic Area ("EEA"), we always put adequate safeguards in place to protect your personal data. Examples of these safeguards are an adequacy decision of the European Commission or Standard Contractual Clauses. We have taken additional measures for the transfer of data from within to outside the EU, EEA to protect your personal data.
Recipients of your personal data are:
(a) our third-party suppliers, service providers and partners who provide services to us to process personal data, or who otherwise process personal data for the purposes described in this Notice or which are disclosed to you at the time we collect your personal data. This may include disclosures to third-party suppliers and other service providers that we use in connection with the services they provide to us, including to assist us in areas such as IT platform management or support services, infrastructure and application services, marketing, or data analysis.
(b) any authorized law enforcement agency, regulatory body, government agency, court or other third party if we believe that disclosure is necessary (i) because of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or those of another person. This includes, but is not limited to, transfers to our auditors, legal representatives and similar agents as part of the consultancy services they provide to us for legitimate business purposes and as part of a contractual prohibition on the use of personal data for other purposes;
(c) a prospective purchaser (and its agents and advisers) in connection with a proposed purchase, merger or acquisition of part of our business, provided that we inform the purchaser that it may only use your personal data for the purposes described in this statement; to any other person if we have obtained your prior consent to such communication.
Where do we process your data
We and our external processors will only process your identifiable personal data in the EEA.
A transfer outside the EEA could take place through the following organizations:
- Google Analytics – USA (EU – US Data Privacy Framework)
- LinkedIn – USA (EU – US Data Privacy Framework)
- Hubspot – USA (EU – US Data Privacy Framework)
How long will we keep your data?
Applicable data protection laws require that we do not keep personal data in an identifiable form for any longer than is necessary for the purpose for which the personal data is being processed. Through the setting of IT applications and policies we ensure that our keeping of your personal data is deleted or anonymized when we are no longer entitled to keep it. Please find the applicable retention terms in the table above.
Please find more information on how long cookies are kept on your device in our cookie notice.
What are your rights?
You have the following rights in relation to your personal data:
|
Data Privacy rights |
What it means for you |
|
The right to access |
You have the right to request ML6 for copies of your personal data |
|
The right to correction |
You have the right to correct any personal data you believe is inaccurate |
|
The right to withdraw consent |
You have the right to withdraw your consent. The withdrawal of consent will not affect the lawfulness of processing based on consent before it's withdrawal. |
|
The right to object to data processing |
You have the right to object at any time, for reasons arising from your particular situation, to the processing of your personal data, which is based on a legitimate interest |
|
The right to restrict data processing |
You have the right to restrict the processing of your personal data in specific circumstances. |
|
The right to data portability |
You have the right to receive your personal data in a structured, machine-readable format for your own purposes, or to request us to share it with a third party. |
|
The right not to be subject to solely automated decision making |
You have the right not to be subject to solely automated decision making |
|
The right to lodge a complaint |
You have the right to lodge a complaint with the competent supervisory authority |
Please note that the rights mentioned above are not absolute, and therefore, your request may not always be fully granted. For instance, we may be unable to delete or restrict the processing of your personal data in certain circumstances due to legal or contractual obligations.
How can you contact us?
If you want to access your personal data, make use of any of your other rights mentioned above or if you have any questions or concerns about how ML6 processes your personal data, please submit your request at dpo@skyhaus.com.
Updates to this document
This Privacy Notice may be updated from time to time. In case of such updates, we will undertake necessary actions to inform you about them depending on the importance of changes done. If and where required by applicable laws we will also ask for your consent to any material Privacy Notice changes describing our up-to-date practices.