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Agentic Product Innovation

FORESIGHT, CONFIDENCE & SPEED IN A FAST-PACED WORLD.

Your R&D is stuck in the storm—consumer trends shift overnight, your data hides in silos, launches flop on gut-feel and guesswork, and tight budgets kill bold ideas. The result? Bottlenecks, safe bets, and missed opportunities, instead of the breakthrough innovation your business needs.

Agentic

Product

Innovation?

AI Product Agents are the next-generation approach to R&D and product development. They act as active collaborators—not just passive tools. Instead of humans manually crunching data, running tests, or waiting for panels, autonomous AI agents continuously support, simulate, and optimize the entire innovation process.

Your challenges

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Consumer trends shifting at lightning speed, heavily influenced by social media. 

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Data buried in silos across PLM systems, ERP, sales sheets, and endless reports.

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High failure rates in product launches driven by gut-feel decisions, slow testing cycles, and incomplete insights.

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Pressure from competition and regulation—while resources, budgets, and time remain finite.

Product Innovation Agent Demo

Product Innovation
AI Agents

We put AI agents to work across your innovation lifecycle, powered by your own data, on your own networks. Our agents don’t replace your people; they amplify their impact. This isn’t another external tool—it’s an integrated layer across your company’s data ecosystem, connecting R&D with sales, marketing, procurement, and supply chain.

Put your internal
insights on steroids.

Classic Market Trend Analysis is slow.

Everyone relies on the same consulting companies, which publish the same analysis for everyone.  Being a leader in the FMCG landscape requires a keen understanding of market trends and consumer behavior before others catch up.

Advanced and intelligent Product Agents spot subtle shifts and emerging market cues, providing foresight that allows you to act quickly and capitalize on new market opportunities. Always-on social listening agents detect shifts in consumer sentiment, helping you catch waves before your competitors.

Our agents excel in analyzing specific segments, providing deep insights into consumer preferences, competitive products, and emerging trends.

This empowers you to make data-driven decisions tailored to your unique brand, ensuring you stay ahead in the fast-paced FMCG industry.

The Approach 

  • Assessment & Workshops

    We begin with an in-depth assessment of your current product development processes to spot inefficiencies and opportunities. Through targeted workshops and interviews with your marketing teams, we build a deep understanding of your business context. The result is a clear business case and a prototype that lays the foundation for transformation.

  • Build, Implement, Optimize

    Next, we design and integrate your AI co-worker into your marketing systems. Once operational, it continuously monitors, refines, and enhances your campaigns to ensure peak performance. With ongoing support, updates, and security, your AI co-worker becomes a reliable driver of efficiency—delivering a fully autonomous product innovation.

100% your strategy

Your strategy isn’t off-the-shelf.
Neither is our AI.


Traditional market analysis is generic and one-size-fits-all. Our agents tailor insights to your unique strategic goals—so every recommendation aligns with where you want to take your business.

Agentic AI

8 good reasons to start with
Agentic Product Innovation

  • Accelerated Time to Market

    Autonomous innovation slashes development cycles, removing bottlenecks and enabling rapid iteration. The result? Faster launches, quicker customer impact, and stronger market share.

  • Stronger Creative Teams

    Our agents don’t replace your creative talent—they boost their speed, sharpen their insights, and free them from repetitive work to focus on high-value work. They gain insights that humans often miss, leading to breakthrough ideas and differentiated products.

  • Optimized Return- on-Investment

    Automation cuts costs, reduces errors, and ensures resources flow to the highest-value opportunities, maximizing return on every euro spent.

  • Higher Success Rates

    Predictive analytics and early testing sharpen decision-making, boosting adoption and long-term product success.

  • Hyper- Personalization

    AI tailors products to individual needs, driving loyalty, satisfaction, and lasting competitive edge.

  • Streamlined Innovation

    Automated data, prototyping, and testing compress cycles, enabling continuous product updates and a steady flow of value.

  • Data-Driven Confidence

    Evidence replaces guesswork. Every decision is powered by real insights, fueling smarter strategy and stronger results.

  • Faster Prototyping

    Autonomous testing agents identify flaws, optimize formulations, and reduce costly dead ends before physical prototypes are made.

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R&D, Reinvented.

Accelerate innovation with AI-powered product design, simulation, and testing. From digital twins to agentic product innovation, we cut trial-and-error, de-risk investments, and help you bring better products to market—faster, smarter, and with confidence.

Discover Our Solutions
Discover Our Solutions
UNUM_BANNER
THE WORLD'S FIRST
Enterprise Superintelligence

Unum will transform your enterprise. It is not just another tool. It is a living system. It flows through your organisation—learning, adapting, and scaling. Every interaction makes it sharper. Every approval makes it stronger. 

 
 
Discover Now
Discover Now

SEAMLESS SYSTEM 
INTEGRATION.

Security, Compliance & Trust.

We have an agnostic mindset. We connect your Product Innovation Agent with your existing tech stack—no disruptions, just smooth, intelligent automation. With robust security frameworks and built-in guardrails, you can trust AI to handle customer data responsibly.

  • CONNECTED ECOSYSTEM

    Our AI agent integrates seamlessly with PLMs, ERPs, and other systems, ensuring data flows smoothly across all functions.

  • REGULATION-READY AI

    Fully compliant with GDPR, CRA, and industry-specific regulations.

  • SECURITY & GUARDRAILS

    Our agents operate within strict security frameworks, ensuring enterprise-grade data protection and reliability.

  • PERFORMANCE DASHBOARDS

    Track sales numbers, product adoption and ROI with AI-driven analytics

BE
inspired.

Stay in the loop with stories from our team, success cases from our clients, and news on what we’re building behind the scenes. Whether it's a deep dive into the latest in AI, a behind-the-scenes look at a real-world implementation, or product updates we’re proud of — here’s what’s been happening lately.

  • AI engineering paris
    Blog
    Agentic AIAutonomous AILLM Engineering

    MCP and AI Agents: The Next Big Shift in Engineering Workflows

    Executive Summary ML6 went to the AI Engineer summit in Paris. We are confident that agents are here to stay, and MCP will be at the forefront of this trend. While MCP adoption is skyrocketing, its potential remains heavily underutilized. And while many agent projects are still explorative, those that find a suitable use case can radically transform their processes through iterative engineering.

  • Advertising with woman with striking eyes
    Blog

    The Visual Renaissance: AI-powered content creation in consumer industries

    Executive Summary AI is ushering in a “Visual Renaissance” that is transforming how consumer industries create and scale content. Beyond speeding up ideation and prototyping, AI-generated visuals enable hyper-personalization, dynamic content ecosystems, and streamlined global localization. Businesses face a trade-off between flexible off-the-shelf tools and precise but resource-intensive custom models. While the technology promises faster, more cost-effective, and tailored content, it also raises challenges around ethics, copyright, and brand control. The future lies in combining AI’s efficiency with human creativity and oversight, redefining how brands tell stories and engage consumers.

Maxime Lampaert 2
Maxime LampaertClient Partner

Ready to

Create

Viral
Products?

Let's discuss how Agentic Product Innovation can help you move at lightspeed.
Let's chat
Maxime Lampaert 2
Maxime LampaertClient Partner