Retail & E-commerce

YOU ARE A HERO. LET’S MAKE YOU AN EVEN BIGGER ONE.

You are navigating one of the toughest landscapes retail has ever seen. This makes you our hero. Here is your once-in-a-generation opportunity to redefine the Retail & E-commerce industry with AI.

ENVATO_Portrait of happy Indian man standing in front of the product counter in a grocery store. By sedrik2007_L1
GS1
Media Markt-1
Walmart
Stampix

Recognize this?

ENVATO_Pretty young woman in smart dress holding lip gloss and going to test it on hand By Pressmaster_L0

Unforgiving consumer expectations in regards to personalization, speed, and seamless experiences.

Photo by Kenny Eliason on Unsplash_L0

Saturated markets and brutal margin pressure.

Blurred motion of truck with cargo containers and cranes in a shipping port

Geopolitical tensions and regulatory complexities exacerbated by supply chain disruptions.

Photo by Simon Kadula on Unsplash_L0

Cyberattacks and fraud threatening trust and continuity.

REDEFINE 
YOUR INDUSTRY
INSTEAD.

You need a clear, value-driven path forward. Let us be your guide.

  • Make every step smarter

    ML6 empowers retail and e-commerce companies with AI-driven intelligence across the entire value chain — enabling you to innovate faster, engage customers more meaningfully, streamline operations, and manage them more sustainably.

  • Battle-tested and industry-ready

    We don’t just provide technology. We deliver battle-tested, industry-tailored AI solutions that cut inefficiencies, minimize waste, and maximize resource utilization — proven at scale with global players in FMCG, retail, and e-commerce.

Personalized customer journeys with Walmart

24/7
customer support

Transform consumer intimacy through hyper-personalized engagement at scale.

Our 24/7 voice agents deliver human-like conversations, manage orders, handle returns, guide checkouts, and recommend products — all in multilingual, sentiment-aware, and continuously learning modes. All autonomously and with the power to take action. 

Product innovation demo

Faster Marketing 
& Personalisation 

Automate marketing and unlock growth with hyper-personalised campaigns that react in real time.
AI-Powered Collateral: From Concept to Campaign in Minutes


AI is transforming the way marketing teams create collateral by dramatically accelerating production while maintaining high quality. Instead of waiting days for design or audio production, AI can instantly generate on-brand visuals, such as swapping product backgrounds to place them in realistic environments like a living room or office. It can also produce professional voice-overs and radio clips in minutes, eliminating the need for studio time and accelerating campaign rollouts. Beyond that, AI tools can add atmospheric effects, adapt content to different formats, and ensure consistency across channels—allowing marketers to focus more on strategy and creativity while reducing repetitive manual work.

Product innovation demo

Supply Chain
& Operations

Reinforce resilience and unlock new revenue strategies with predictive AI.
Forecast seasonal and market demand with confidence

Stop guessing and start anticipating. AI goes beyond spreadsheets, analysing:

  • Historical sales data
  • Seasonal buying patterns
  • Competitor activity
  • External market signals (e.g., weather, events, economic shifts)

The result
You keep shelves full, avoid costly out of stock and free up capital while always being ready for your customers.

Returns & Claims 

Elevate quality and efficiency with AI-driven precision.

Manual inspections are slow, inconsistent, and prone to human error. Vision AI changes the game:

  • Cuts false rejections by up to 67%—keeping perfectly good products from being scrapped or reworked.
  • Saves hundreds of thousands annually in wasted labor, material, and reprocessing costs.
  • Detects real defects earlier and more accurately, preventing faulty items from reaching customers.
  • Predicts equipment issues before they disrupt production, reducing downtime and costly repairs.

The impact
Higher product quality, lower waste, and a direct boost to your bottom line—all while giving customers the reliable products they expect.

Smarter Procurement.

Turn complexity into competitive advantage. Procurement in retail and e-commerce is more complex than ever, as customers expect greater choice, faster delivery, and increased transparency.

  • Smarter Sourcing Decisions

    Identify the most reliable, sustainable, and cost-effective suppliers based on performance, risk, and compliance.

  • Dynamic Cost Optimisation

    Forecast price fluctuations, optimise purchase timing, and prevent overspending.

  • Managing Exploding Product Assortments

    AI automates supplier onboarding, quality checks, and compliance, so you can scale your SKU range without adding manual overhead.

  • Driving Sustainability and ESG Transparency

    AI tracks supplier practices, maps carbon footprints, and flags ESG risks, giving customers and regulators the transparency they demand.

  • Stronger Compliance

    Automate checks against regulatory, sustainability, and data-security requirements (e.g. GDPR, ESG, EU AI Act) to reduce supplier risk and ensure procurement decisions meet the highest standards.

  • Smarter Governance

    Increase transparency and accountability by monitoring supplier practices, identifying risks early, and ensuring responsible sourcing at scale.

Financial Discipline

Finance teams in the Retail & E-commerce sector face ongoing challenges related to compliance, trade spend inefficiencies, and maintaining financial discipline amid inflationary and regulatory pressures. 
Protect Margins in a Volatile Market


AI continuously analyzes prices, raw material costs, and promotions, enabling procurement teams to negotiate more effectively and preserve profitability.

Ensure Quality
& Reduce Waste

Raise the bar on product quality while driving sustainability.

Quality Inspection & Process Control

Use Vision AI to automate inspections, reduce rework, and prevent costly downtime. From defect detection to PLC integration, ML6 delivers end-to-end, flexible AI that scales across plants and product lines. 

Envato_Factory workers checking products in warehouse By Image-Source_L0

Empower

Your Workforce

Close talent gaps and empower people to thrive with AI.

Productivity & Engagement

Equip employees with intelligent assistants that eliminate repetitive work and free up time for value-creating activities.

Photo by Blake Wisz on Unsplash_V0-1-1

From Complexity To Clarity

ML6 Gent Office august 2025-085
AI BUSINESS ADVISORY

Whether you're a C-level executive, innovation lead, or business strategist, we help you confidently shape your AI vision—pinpointing high-impact use cases and guiding you through the right people, governance, and architecture decisions to accelerate execution.

Man behind a screen typing code
AI ENGINEERING

Build your bold vision with solid AI. We have deep AI-native expertise and a focus on tangible results. We engineer AI solutions that are robust, secure, and industry-ready—seamlessly integrated into your enterprise stack, driving real business impact from day one.

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Discover Unum, Enterprise Superintelligence

Full-spectrum intelligence. Integrated, embodied, and enterprise-ready. This is the Enterprise SuperintelligenceOS that will transform your enterprise into a living, learning system.

WHY WORK
WITH ML6?

Because the Retail & E-commerce industry doesn’t need more technology promises — it needs results.

13

years of AI native expertise

400+

AI projects delivered

9/10

is the average NPS score our customers give us.

12

weeks of average time-to-value

120+

AI-native experts at your fingertips

17%

of time of our engineers is dedicated to deep tech research

  • Industry Expertise

    We know Retail & E-commerce. Our solutions are rooted in real-world challenges and proven use cases.

  • Battle-Tested AI

    Scalable, reusable building blocks designed to deliver ROI without technical debt.

  • Future-Proof Innovation

    Continuous investment in AI/ML advancements ensures you always stay ahead.

  • Trusted Pioneer

    As a leading AI engineering partner in Europe, we bring cutting-edge capabilities backed by a strong track record.

Paul Condon 1
Paul CondonIndustry Director Retail & E-commerce

Let’s Shape

the Future

of Retail

—Together

With ML6, FMCG leaders can innovate more quickly, operate more efficiently, and compete more effectively.

Paul Condon 1
Paul CondonIndustry Director Retail & E-commerce

Get inspired

Stay in the loop with stories from our team, success cases from our clients, and news on what we’re building behind the scenes. Whether it's a deep dive into the latest in AI, a behind-the-scenes look at a real-world implementation, or product updates we’re proud of — here’s what’s been happening lately.

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    Blog

    The Visual Renaissance: AI-powered content creation in consumer industries

    Executive Summary AI is ushering in a “Visual Renaissance” that is transforming how consumer industries create and scale content. Beyond speeding up ideation and prototyping, AI-generated visuals enable hyper-personalization, dynamic content ecosystems, and streamlined global localization. Businesses face a trade-off between flexible off-the-shelf tools and precise but resource-intensive custom models. While the technology promises faster, more cost-effective, and tailored content, it also raises challenges around ethics, copyright, and brand control. The future lies in combining AI’s efficiency with human creativity and oversight, redefining how brands tell stories and engage consumers.

  • Person listening to sound
    Blog

    The power of custom voices in AI agents

    AI is speaking. The question is: Does it sound like you? TL;DR — Custom AI voice models help businesses create consistent, brand-aligned voice experiences across virtual assistants, chatbots, and customer support. This guide explores how voice branding drives trust, recognition, and differentiation—plus how to implement and optimize synthetic voices ethically using voice cloning, TTS, and neural speech technologies. Voice is your brand—own it.

  • AI Voice Agents: Why you should invest now?
    Blog

    AI Voice Agents: Why you should invest now?

    Think about the last time you spoke to a digital assistant. Now, imagine that this assistant truly understands you and responds naturally in your language. What if it even acts on your behalf? But before you picture a sudden robot takeover, let's clarify: this is not about replacing your human touch. This is the rapidly advancing reality of AI voice agents. Continue reading to find out if your business can leverage voice agents.