Developing an AI solution for product photography: what we learned
An introduction to gen AI in product photography: "Lights, Camera, AI!"
With the world of e-commerce expanding rapidly since the pandemic, being able to present your product in an attractive and original way is more important than ever. As customers cannot touch or try your product, letting your product excel in stunning, professional and detailed images is the first step to lure customers into making a purchase. Studies show that 76.5% of customers acknowledge the significant impact of high-quality product photography and its role in influencing their purchase decision. However, getting high quality, professional product pictures does not come for free. Let alone the cost and overhead of setting up a studio and getting your product to the location, professionals can charge on average between 35$-50$ per image to even over 400$ on the high end. A lot of small business owners simply do not have the funds to do this for every product, but even for big players, who have funds, might not have the time to set this all up as their product catalogue changes rapidly.