
When Every Call Feels Like the First: Rethinking Telco Customer Experience with AI Agents
How AI agents transform telecom customer experience by connecting fragmented data, improving customer support, and boosting operational efficiency.
Success starts with people. In times of overwhelming change, your teams deserve a partner that empowers them. Meet our minds, the real intelligence behind ML6 — designed to amplify yours.
Stop buying solutions, generate them, and own them. We’re building the platform that spawns agents to do work for you. From enterprise-scale systems to tailored industry and departmental applications, we help you transform the way you work today.
Experience the power of AI for your business through our client cases & testimonials. These stories aren’t just case studies; they’re proof that bold ideas, the right people, and a little AI magic can change the game.
This is where breakthrough ideas emerge and your inner innovator is awakened. Get inspired by the best of ML6's insights and the minds shaping the future of AI.
Success starts with people. In times of overwhelming change, your teams deserve a partner that empowers them. Meet our minds, the real intelligence behind ML6 — designed to amplify yours.
Stop buying solutions, generate them, and own them. We’re building the platform that spawns agents to do work for you. From enterprise-scale systems to tailored industry and departmental applications, we help you transform the way you work today.
Our engineers partner with the world’s leading technology providers to deliver robust, scalable & sovereign solutions.
Experience the power of AI for your business through our client cases & testimonials. These stories aren’t just case studies; they’re proof that bold ideas, the right people, and a little AI magic can change the game.
This is where breakthrough ideas emerge and your inner innovator is awakened. Get inspired by the best of ML6's insights and the minds shaping the future of AI.
You are navigating one of the toughest landscapes retail has ever seen. This makes you our hero. Here is your once-in-a-generation opportunity to redefine the Retail & E-commerce industry with AI.





Unforgiving consumer expectations in regards to personalization, speed, and seamless experiences.
Saturated markets and brutal margin pressure.
Geopolitical tensions and regulatory complexities exacerbated by supply chain disruptions.
Cyberattacks and fraud threatening trust and continuity.
ML6 empowers retail and e-commerce companies with AI-driven intelligence across the entire value chain — enabling you to innovate faster, engage customers more meaningfully, streamline operations, and manage them more sustainably.
We don’t just provide technology. We deliver battle-tested, industry-tailored AI solutions that cut inefficiencies, minimize waste, and maximize resource utilization — proven at scale with global players in FMCG, retail, and e-commerce.

Our 24/7 voice agents deliver human-like conversations, manage orders, handle returns, guide checkouts, and recommend products — all in multilingual, sentiment-aware, and continuously learning modes. All autonomously and with the power to take action.
Proactive engagement: abandoned cart recovery, predictive service, and tailored offers.
AI predicts intent and intervenes before customers drop off.
Recovers abandoned carts with personalised incentives.
Delivers tailored recommendations based on browsing and purchase behaviour.
Provides predictive service reminders that strengthen loyalty.
Whether it’s seasonal peaks, product launches, or global expansion, AI flexes with demand so you never compromise on service.

Built the best customer support agent:

AI is transforming the way marketing teams create collateral by dramatically accelerating production while maintaining high quality. Instead of waiting days for design or audio production, AI can instantly generate on-brand visuals, such as swapping product backgrounds to place them in realistic environments like a living room or office. It can also produce professional voice-overs and radio clips in minutes, eliminating the need for studio time and accelerating campaign rollouts. Beyond that, AI tools can add atmospheric effects, adapt content to different formats, and ensure consistency across channels—allowing marketers to focus more on strategy and creativity while reducing repetitive manual work.
Turning insights into design: Using AI to analyze reviews, browsing behavior, and purchase patterns to uncover unmet needs and preferences.
Rapid prototyping with generative AI: Creating multiple product variations in minutes for faster iteration.
Customer co-creation: Enabling personalization and customer input through voting, color, and texture selection.
Immersive product experiences: Leveraging virtual try-ons and AR to help customers visualize products in real-life settings.
Data-driven relevance: Ensuring each design iteration resonates with customer desires and expectations.
AI continuously analyses consumer behaviour, market signals, and even local factors such as weather or events. This allows your brand to launch campaigns that feel personal, timely, and relevant—turning every interaction into a conversion opportunity.
Instead of investing in campaigns that may or may not resonate, AI models predict which visuals, messages, and formats will perform before you launch. This means less wasted spend, faster decision-making, and higher marketing ROI—giving you confidence that every campaign lands with impact.
With AI, your content library is no longer static—it evolves continuously. AI generates new, relevant, and on-brand assets at scale, adapting instantly to cultural shifts, social trends, and consumer feedback. This agility transforms your marketing from reactive to proactive, keeping your brand always ahead of the curve.
Stop guessing and start anticipating. AI goes beyond spreadsheets, analysing:
The result
You keep shelves full, avoid costly out of stock and free up capital while always being ready for your customers.
Dynamic pricing and shelf optimisation engines—already proven in retail help you:
You don’t just stay competitive—you lead with precision.
That means lower costs, smoother operations, and customers who trust your delivery promise.
Seamless Technology and Data Integration – AI connects data across ERP, e-commerce, logistics, and finance, providing real-time visibility and automated decision-making across the value chain.
Retail sales teams often face fragmented data, insufficient visibility into customer behavior, and high pressure to meet volume targets. With AI, you can give them the insights and tools to sell smarter—not just harder.
Boost Conversion Rates – AI identifies the right products, promotions, and pricing for each customer segment, increasing the chance of closing every deal.
Maximise Revenue Growth – Predictive analytics highlight cross-sell and upsell opportunities across channels.
Smarter Trade Spend – Optimise promotions spending and bonuses to reduce waste and lift ROI.
Close the Feedback Loop – Capture insights from retail execution and feed them back into marketing and supply chain decisions.
AI predicts risks from geopolitical events, weather, or supplier instability, and automatically suggests alternative sourcing options to keep shelves stocked.

Manual inspections are slow, inconsistent, and prone to human error. Vision AI changes the game:
The impact
Higher product quality, lower waste, and a direct boost to your bottom line—all while giving customers the reliable products they expect.
Predictive return likelihood: AI models flag high-risk purchases (e.g., by customer profile, product type, or shopping patterns) so retailers can take preventive action, like better product information or sizing recommendations.
Smart routing: Automatically direct returns to the most cost-effective location (warehouse, store, or supplier) based on inventory needs, shipping costs, and resale potential.

AI document & image recognition:
Customers upload photos or receipts; Vision AI verifies damage, authenticity, or warranty eligibility instantly.
Fraud detection: Machine learning detects patterns of abuse in returns (e.g., wardrobing, counterfeit product swaps, serial returners).
AI agents handle claims submissions: status updates, and refunds at scale—reducing call center pressure.
Dynamic return policies: Tailor policies by customer segment—VIPs get faster, no-questions-asked returns; high-risk customers may face tighter checks.
Personalised recommendations: AI suggests alternative products during the returns process (“Would you prefer a different size or style?”), converting refunds into exchanges or upsells.
AI-powered routing & consolidation: Bundle return shipments to reduce transport costs and emissions.
Resale optimisation: AI predicts which returned items can be resold, refurbished, or recycled, and directs them to the right channel.
Dynamic inventory reintegration: Automates re-stocking of eligible items in the correct location based on demand forecasts.

Real-time status tracking: AI-driven logistics monitoring keeps customers updated automatically on return progress and refund timing.
Sentiment analysis on claims conversations: Detects frustration or confusion in return chats/emails, triggering proactive intervention.
AI-powered self-service portals: Customers can process returns and claims without human interaction, but with seamless human escalation to support when needed.
Turn complexity into competitive advantage. Procurement in retail and e-commerce is more complex than ever, as customers expect greater choice, faster delivery, and increased transparency.
Identify the most reliable, sustainable, and cost-effective suppliers based on performance, risk, and compliance.
Forecast price fluctuations, optimise purchase timing, and prevent overspending.
AI automates supplier onboarding, quality checks, and compliance, so you can scale your SKU range without adding manual overhead.
AI tracks supplier practices, maps carbon footprints, and flags ESG risks, giving customers and regulators the transparency they demand.
Automate checks against regulatory, sustainability, and data-security requirements (e.g. GDPR, ESG, EU AI Act) to reduce supplier risk and ensure procurement decisions meet the highest standards.
Increase transparency and accountability by monitoring supplier practices, identifying risks early, and ensuring responsible sourcing at scale.
AI continuously analyzes prices, raw material costs, and promotions, enabling procurement teams to negotiate more effectively and preserve profitability.
Automate compliance checks, flag governance risks, and ensure every contract or trade investment contributes directly to profitability.
Improve financial transparency, auditability, and trust with AI-driven oversight of spend, contracts, and investment outcomes.
Use Vision AI to automate inspections, reduce rework, and prevent costly downtime. From defect detection to PLC integration, ML6 delivers end-to-end, flexible AI that scales across plants and product lines.

Anticipate failures before they happen and keep production running smoothly.
Monitor resource usage, minimise waste, and accelerate your environmental goals with intelligent optimisation.

Equip employees with intelligent assistants that eliminate repetitive work and free up time for value-creating activities.

From customer service and marketing to innovation and HR (e.g., recruitment), ML6 enables smarter, faster decision-making across teams.


Whether you're a C-level executive, innovation lead, or business strategist, we help you confidently shape your AI vision—pinpointing high-impact use cases and guiding you through the right people, governance, and architecture decisions to accelerate execution.

Build your bold vision with solid AI. We have deep AI-native expertise and a focus on tangible results. We engineer AI solutions that are robust, secure, and industry-ready—seamlessly integrated into your enterprise stack, driving real business impact from day one.

Full-spectrum intelligence. Integrated, embodied, and enterprise-ready. This is the Enterprise SuperintelligenceOS that will transform your enterprise into a living, learning system.
Because the Retail & E-commerce industry doesn’t need more technology promises — it needs results.
years of AI native expertise
AI projects delivered
is the average NPS score our customers give us.
weeks of average time-to-value
AI-native experts at your fingertips
of time of our engineers is dedicated to deep tech research
We know Retail & E-commerce. Our solutions are rooted in real-world challenges and proven use cases.
Scalable, reusable building blocks designed to deliver ROI without technical debt.
Continuous investment in AI/ML advancements ensures you always stay ahead.
As a leading AI engineering partner in Europe, we bring cutting-edge capabilities backed by a strong track record.
With ML6, FMCG leaders can innovate more quickly, operate more efficiently, and compete more effectively.
Stay in the loop with stories from our team, success cases from our clients, and news on what we’re building behind the scenes. Whether it's a deep dive into the latest in AI, a behind-the-scenes look at a real-world implementation, or product updates we’re proud of — here’s what’s been happening lately.

How AI agents transform telecom customer experience by connecting fragmented data, improving customer support, and boosting operational efficiency.

Discover how AI-driven visuals are revolutionizing content creation, enabling hyper-personalization, and transforming brand storytelling in today's fast-paced consumer industries.

Discover how custom AI voices can elevate your brand identity, enhance customer trust, and offer a competitive edge through strategic voice branding and ethical implementation.