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Dynamic Pricing from a visual perspective

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Lotte Nederhorst

Lotte Nederhorst

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Updated
20 Oct 2026
Published
2 Aug 2023
Reading time
1 min
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Dynamic Pricing from a visual perspective
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Dynamic Pricing from a visual perspective
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Visualising Dynamic Pricing modelling to build insights

The nice thing about Dynamic Pricing is that it offers a level of explainability. The demo below shows an experiment lasting two weeks in which we are training a dynamic pricing model that is interacting with a fictitious market.

For this experiment, 100 data points (=potential clients being shown a price) were generated daily, based on the prices that were chosen by the model. The model is then retrained overnight on the daily that came in the day prior.

In a matter of a few days, the suggested prices start revolving around the optimal price which is indicated by the vertical dashed line - while at the same time exploring nearby prices still.

Video 1. A demo indicating the visual and explainable nature of Dynamic Pricing models.

Want to learn more? Please have a look at the blogpost which explains the characteristics of Dynamic Pricing modelling from a business perspective.

About the author

Lotte Nederhorst

Lotte Nederhorst is an AI Client Partner at ML6, partnering with retail and consumer leaders to turn AI ambition into measurable commercial impact. She helps organizations move beyond experimentation by embedding AI into the core of pricing, personalization, and marketing decision-making. Her work translates complex technology into practical solutions, driving smarter margins, more relevant customer experiences, and stronger commercial performance. She explores how AI is reshaping commerce as we know it today. From real-time personalization to conversational commerce and autonomous decision-making, she explores how intelligent systems are beginning to influence what people buy and how brands compete. With a pragmatic and results-driven approach, she supports organizations in redesigning their commercial models, ensuring AI delivers not just innovation, but lasting advantage.

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