Contact

Status: Open

Building ChatGPT Apps for Enterprises

16 June 2026

12:00 - 13:00 CET

Online

Free

Online / Webinar

English

Building ChatGPT Apps for Enterprises

With AI-native platforms capturing 20% of informational search volume in 2026, the traditional "click-and-browse" web is being replaced by conversational discovery. ChatGPT apps and agentic commerce protocols now present a new opportunity for companies to remain visible. In this webinar, we explore our strategic blueprint to build an AI-ready capability layer that integrates your services and products into customer chatbot conversations.

Register now

Organisers

Lotte Lieve Nederhorst 5

Lotte Nederhorst

AI in Commerce & Marketing at ML6
Zabbarov-Julian

Julian Zabbarov

AI Engineer at ML6
Nick Limère 4

Nick Limère

AI Advisory lead at ML6

About this event

The search bar is becoming a relic. In 2026, zero-click rates for informational queries have reached a staggering 93%, as AI-generated answers satisfy users directly within their chat interfaces.

Even a #1 organic ranking no longer guarantees a visit; users now consume content and make decisions without ever touching your website. As the "destination web" fades, traditional digital presences are becoming increasingly invisible at the exact moment of peak customer intent. Where traditional search fails, ChatGPT apps provide a new frontline for visibility. Already today, brands are moving beyond "hosting a website" to exposing core functionalities directly within the conversational flow.

By leveraging emerging AI commerce protocols, services now become natively findable by autonomous agents, transforming your brand from a static link into an active participant in the user's decision-making process. This webinar explores how to build an AI-ready capability layer that integrates your services and products into customer conversations. We examine strategic approaches to remain visible and competitive in an era where conversational discovery replaces traditional search.

  • The decline of SEO

    Search-based discovery is losing ground as users shift to conversational interfaces. We break down what’s changing and what this means for how customers find you.

    Lotte Lieve Nederhorst 5
    Lotte Nederhorst, ML6
  • From fragmented user journeys to a single conversational flows

    Traditional journeys are fragmented and slow, with users jumping between tools and tabs. We’ll show how ChatGPT apps bring everything into one flow and what this means for how we surf the web in the future.

    Zabbarov-Julian
    Julian Zabbarov, ML6
  • Tapping into the user’s context

    Users naturally reveal intent, preferences, and constraints in conversation. We explore how this context means in practice for conversion rates, personalization, product development and more.

    Lotte Lieve Nederhorst 5
    Lotte Nederhorst, ML6
  • More than an app

    You're not building an app, you're building a layer of capabilities. We explain how the technical solution that powers a ChatGPT app is portable across chatbots and internal systems, and can set the foundation for an organization to get ready for the age of agents.

    Zabbarov-Julian
    Julian Zabbarov, ML6
  • Your AI journey starts here

    Building ChatGPT apps comes with its own challenges—technical, organizational, and strategic. We’ll share where teams typically get stuck, and what it takes to build use cases that actually fit your context.

    Nick Limère 4
    Nick Limere, ML6
  • Live Q&A

    A deep dive into your specific challenges regarding prioritization, engineering workflows, and scaling AI-native practices across your organization.

Why you should attend

This webinar delivers the essential insights to prepare your organization for the era of agentic commerce. Through hands-on use cases, we demonstrate how ChatGPT apps shape the future of digital interaction and rethink the customer journey. We explore how ChatGPT apps can help you capture deep customer intent, create a unique competitive advantage and prepare your organization for the age of agents. Join us to understand the strategic implications of conversational AI and learn practical approaches to maintain visibility as traditional search continues to decline. Gain actionable insights from experts who are actively building solutions at the forefront of this transformation. This session provides concrete frameworks and real-world examples that you can apply immediately to position your organization for success in the conversational commerce landscape.

Practical information

Type
Online / Webinar
Date
16 June 2026
Time
12:00 - 13:00 CET
Price

Free

Location
Online
Language
English
Register now

JOIN THE MASTERCLASS.

Discover proven strategies to integrate ChatGPT apps for scalable, AI-driven customer engagement. Secure your spot and future-proof your digital presence.

Newsletter

Stay up to date