Transforming Customer Care with AI

Orange Belgium, a leading telecom provider, set out to modernize its customer care operations in response to growing service complexity, rising customer expectations, and operational cost pressures. Partnering with ML6 and Google Cloud, they embraced AI to empower agents, enhance response quality, and scale service delivery.

Catch up quickly
Orange Belgium collaborated with ML6 to build an AI-powered assistant on Google Cloud that supports agents with real-time information, automates routine tasks, and integrates seamlessly into workflows. The solution improved agent satisfaction, boosted response accuracy, increased efficiency, and laid the foundation for scaling AI across customer care operations—delivering measurable business impact in a highly competitive telecom landscape.
About this client
Orange Belgium, a leading telecommunications company, faces the challenges common in the modern telecom customer care landscape:
- Growing complexity of customer inquiries
- Rising customer expectations for fast and accurate service
- Need to optimize operational costs while maintaining service quality
- Challenges with staff retention and consistent service delivery
As a forward-thinking telecommunications provider, Orange Belgium recognized the potential of AI to address these challenges head-on.
Impact
Orange Belgium, in partnership with ML6 and Google, transformed their customer care operations through an AI-powered assistant deployed on Google Cloud Platform. This collaboration resulted in improved agent satisfaction, enhanced response accuracy, and created a foundation for broader AI integration across Orange Belgium's customer care ecosystem.

Challenge
Orange Belgium sought to significantly improve their customer care services by:
Agent Performance Optimization
01Optimizing agent performance across all customer interactions.
Response Accuracy
02Increasing the accuracy of agent responses to complex customer inquiries.
Customer Satisfaction & Efficiency
03Enhancing overall customer satisfaction while managing operational costs.
Scalable Solution
04Creating a solution that could evolve with changing customer needs.
Workforce Retention & Training
05Addressing high employee turnover and training challenges.
Solution
ML6 developed and implemented an AI-powered assistant on Google Cloud Platform that:
Real-Time Support
01Provides agents with real-time, accurate information to address customer inquiries.
Task Automation
02Automates routine tasks, allowing agents to focus on more complex customer issues.
Scalable Infrastructure
03Leverages Google Cloud's infrastructure for scalability and reliability.
Feedback-Driven Improvement
04Incorporates continuous feedback from agents and quality management teams.
Seamless Integration
05Integrates seamlessly with existing customer care workflows.
The solution was designed with a feedback-driven approach, ensuring constant improvement based on real-world usage and performance metrics.
Results
The partnership between ML6 and the NCSC on AI initiatives has yielded several key outcomes, building a strong foundation for future advancements:
Improved agent satisfaction scores (1–5 scale)
Enhanced accuracy of responses, validated by quality management
Reduced time spent on routine inquiries
Increased overall efficiency across customer care operations
Created a foundation for broader AI deployment
Showcased the value of AI & cloud in solving real-world telecom challenges
This successful collaboration showcases ML6's ability to deliver AI solutions that transform customer support operations, providing telecommunications companies with the tools to meet today's demanding service landscape while optimizing costs and improving both customer and agent satisfaction.
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Frequently Asked Questions
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