Orange Belgium

Transforming Customer Care with AI

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Orange Belgium, a leading telecom provider, set out to modernize its customer care operations in response to growing service complexity, rising customer expectations, and operational cost pressures. Partnering with ML6 and Google Cloud, they embraced AI to empower agents, enhance response quality, and scale service delivery.

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Orange Belgium collaborated with ML6 to build an AI-powered assistant on Google Cloud that supports agents with real-time information, automates routine tasks, and integrates seamlessly into workflows. The solution improved agent satisfaction, boosted response accuracy, increased efficiency, and laid the foundation for scaling AI across customer care operations—delivering measurable business impact in a highly competitive telecom landscape.

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About this client

Orange Belgium, a leading telecommunications company, faces the challenges common in the modern telecom customer care landscape:

  • Growing complexity of customer inquiries
  • Rising customer expectations for fast and accurate service
  • Need to optimize operational costs while maintaining service quality
  • Challenges with staff retention and consistent service delivery

As a forward-thinking telecommunications provider, Orange Belgium recognized the potential of AI to address these challenges head-on.

Impact

Orange Belgium, in partnership with ML6 and Google, transformed their customer care operations through an AI-powered assistant deployed on Google Cloud Platform. This collaboration resulted in improved agent satisfaction, enhanced response accuracy, and created a foundation for broader AI integration across Orange Belgium's customer care ecosystem.

ML6 Gent Office august 2025-078

Challenge

Orange Belgium sought to significantly improve their customer care services by:

  • Agent Performance Optimization

    Optimizing agent performance across all customer interactions.

  • Response Accuracy

    Increasing the accuracy of agent responses to complex customer inquiries.

  • Customer Satisfaction & Efficiency

    Enhancing overall customer satisfaction while managing operational costs.

  • Scalable Solution

    Creating a solution that could evolve with changing customer needs.

  • Workforce Retention & Training

    Addressing high employee turnover and training challenges.

Solution

ML6 developed and implemented an AI-powered assistant on Google Cloud Platform that:

  • Real-Time Support

    Provides agents with real-time, accurate information to address customer inquiries.

  • Task Automation

    Automates routine tasks, allowing agents to focus on more complex customer issues.

  • Scalable Infrastructure

    Leverages Google Cloud's infrastructure for scalability and reliability.

  • Feedback-Driven Improvement

    Incorporates continuous feedback from agents and quality management teams.

  • Seamless Integration

    Integrates seamlessly with existing customer care workflows.

The solution was designed with a feedback-driven approach, ensuring constant improvement based on real-world usage and performance metrics.

Results

The partnership between ML6 and the NCSC on AI initiatives has yielded several key outcomes, building a strong foundation for future advancements:

Improved agent satisfaction scores (1–5 scale)

Enhanced accuracy of responses, validated by quality management

This successful collaboration showcases ML6's ability to deliver AI solutions that transform customer support operations, providing telecommunications companies with the tools to meet today's demanding service landscape while optimizing costs and improving both customer and agent satisfaction.

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Maxime Lampaert
Maxime LampaertClient Partner, ML6

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Maxime Lampaert
Maxime LampaertClient Partner, ML6
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